social media whiz

work

here’s what I’ve done

 

ok so what do you actually do?

I’m an expert in vertical video entertainment in my sixth year of producing social content for both publishers & brands. I’ve spent my career in front of and behind the camera and often that camera is actually a phone. I consider myself to be an innovator in the social video space. I have strong writing skills & I am able to produce and host content tailor made for each social platform, TV, web & radio.


 

uproxx

studio social content producer | january 2018 - present

social media editor | february 2017 - january 2018

I grew the UPROXX Instagram audience by 30% organically. I produce content for Twitter, Instagram, Instagram Story & Facebook content for an audience of 2.8M+. I coordinate influencer takeovers & content partnerships for social.

I am the producer and host of UPROXX Experts, a digital news show. I also produce branded social first content for clients including Intel, Nike, Champs Sports, Pandora Jewelry, McDonald’s and The Sexton Irish Whiskey.

I spearheaded digital promotion of Sports Emmy Nominated docu-series ‘Us Against The World’ and Snapchat Discover shows ‘F-That with Vince Staples and  ‘Brawler’.

I am the Co-Founder Women @ UPROXX Employee Resource Group, producing Hold Space, a speaker series events discussing issues germane to the modern workplace.


freelance producer

april 2015 - present

As a freelance producer I have created content and developed strategy for  brands to expand their social media presence using vertical video. I have trained digital marketing teams for large corporations on new platforms. I have hosted and produced Snapchat takeovers for The Times Square Alliance, Fox, Fuse TV, Thrillist & New York Magazine.

Livestream: Election Live

Ticketmaster Lollapalooza Correspondent: Promo Video, Music Festival Do’s & Don’ts Snapchat Story

W Hollywood Wake Up Call Interviews: Thomas Jack, Betty Who, Phil N Good , Codeko

NASDAQ Storytellers Spotlight: Video

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fuse tv

social media manager| february 2015 - january 2017

I pioneered the FUSE TV Snapchat presence, covering music festivals all over the country and interviewing artists. I developed content to support digital & linear teams. I managed the social promotion of linear TV shows like ‘Big Freedia’ and ‘Clash of the Corps’. I wrote copy for social and used SocialFlow to share editorial content on Facebook & Twitter to an audience of 1.7M.

Video: 5 Brand-New Festival Hair Looks You Need to Try


shorty awards

social  media manager | may 2015 - june 2016

I developed audiences across all social media platforms for the Shorty Awards, an awards show honoring the best in social media for both influencers and brands. I created content & managed social media marketing campaigns. I hosted the first ever a weekly Snapchat talk show on the Shorty Awards Snapchat and managed weekly programming of content hosted by social media influencers. I coordinated a team of 30 volunteers to produce live social media coverage of the Awards show 2 years in a row.

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